Be gentle

Motivation, inspiration, advice and pure entertainment: Ato and Max are TheGentlePack.

Today’s gentleman and gentlewoman need new skills to shape the future of the digital era in business, society and politics.

The more digitization shapes our society, the more the gentleman and the gentlewoman regain their roles in society. Not the dusty form of it that we have in mind about classic films or that we bring close to terms like snob or dandy.

The modern Gentlemen & Women have the abilities to restructure the digital global-technological madness and to shape economy, society and politics in the necessary new form. They are, as always, ingenious communicators, on the knowledge of the times and with a strong inner attitude with close ties to the environment and to themselves.

TheGentlePack | Ato & Max

Ato and Max

Ato is entrepreneur, producer, consultant, gentleman. He runs the world-renowned website Gentleman´s Essentials where style, values and quality of life for the world are at stake – with over 1 million followers and is fortunate to have Kofi Annan as his uncle, one of the most famous gentlemen.

Max is a futurologist, author, guest on the federal government’s scientific advisory board, and a gentleman lucky enough to have been inspired by Anita Roddick, the founder of BodyShop. Today, he advises medium-sized companies as well as corporations and, among other things, develops South Westphalia as a digital example region for Europe.

What they both have to say as TheGentlePack is about new values, excellence, technology, economy, politics and the whole cool rest. It’s about understanding the future, seeing what changes and how we as people should change. All over the world. With a lot of content and black and white humour.


We give keynotes, unique shows and advise brands. If you are interested, please do not hesitate to contact us.

+49 30 6130 90 41